Consulting for boutique studio owners
Set the line.
Lead the climb.
Brand, culture and team systems that run your studio day to day, so you're free to lead its growth. Built by the founder of Sherpa in Westport, CT.
12 questions, about 3 minutes. Your score shows instantly, no email needed.
- Founder of Sherpa, Westport CT
- Former US Marine
- Former pro cyclist
- Cofounder, EQwell
Why studios stall
More leads won't fix a leaky studio.
Most gym coaching sells you ads and funnels. The money usually walks out a different door: clients who drift away, coaches who leave, and an owner too busy running the day to day to grow the business.
of operating costs are rent and staff. Your team is your biggest investment.
HFA data via ABC FitnessThe method
Three pillars. One foundation.
On big mountains, Sherpa guides climb first and fix the ropes everyone else clips into. We do the same for your studio: set the systems your people can climb on, so the studio runs without you and your time goes to growth.
Great Brand
- A story your clients can retell
- Pricing that holds
- Every asset on one system
Outcome: premium pricing
Real Culture
- Standards on the floor, with or without you
- Rituals that recognize wins
- Clients who refer friends
Outcome: clients stay
Reliable Team
- Hire for character
- Clear pay tiers
- Coaches who lead
Outcome: coaches stay
Foundation: your numbers, your client journey, and simple AI tools that take admin off your desk
Free Line Check
Where is your studio slipping?
Answer 12 quick questions across brand, culture, team and foundation. You'll see your score and your weakest pillar right away.
0 of 12 answered
Work with us
Pick your route.
Start with an audit, then climb as far as you need. No 12 month contracts.
Route Audit
$2,500A deep look at your brand, culture and team: your Line Check reviewed, a 90 minute working session, a video or on site walk through, and a written 90 day plan you keep either way.
Claim a founding audit →The Ascent
$4,500 per ownerSix to eight studio owners, biweekly working calls, the Sherpa playbooks and templates, and a 1:1 session each. Founding cohort pricing available.
Save a seat →Lead Guide
$2,500 per monthTwo calls a month, direct access between calls, and a quarterly on site day. Six month minimum.
Ask about a spot →Rope Team Day
$5,000 plus travelOne day on culture and coaching standards with your team, built around what your Line Check shows.
Plan a team day →Come see it working. Every client is welcome to visit Sherpa at 1555 Post Road East in Westport.
Build a studio that runs without you. Then lead its growth.The Fixed Line promise
About Jean
Your guide has made this climb.
I founded Sherpa, a longevity and functional strength studio in Westport, Connecticut. Before that I graduated first in my class at Marine boot camp and raced as a professional cyclist. I cofounded EQwell, a holistic wellbeing company, drawing on how Bridgewater cares for its people.
Fixed Line exists because the hardest parts of running a studio aren't in any marketing course. Keeping great coaches. Building a brand people talk about. Freeing yourself from the day to day so you can lead growth. These are the systems we built at Sherpa and now share with other owners:
- A complete brand system, from logo suite to email templates and member surveys
- Tiered coach pay built for real local market rates and labor law
- A second package playbook that keeps new clients past their first pack
- Client analytics that show who is quietly drifting before they leave
- An AI chief of staff that drafts the weekly brief and answers new leads fast
Questions
Before you clip in.
Do I have to sign a long contract?
No. The Route Audit is a one time project. The Ascent runs 12 weeks. Lead Guide has a six month minimum, then runs month to month.
What size studio do you work with?
Independent personal training, semi private and small group studios with one to three locations, a few coaches on staff, and an owner ready to step out of the day to day and lead growth.
Is it remote or in person?
Mostly remote on video. Audits can include an on site walk through, Lead Guide includes a quarterly on site day, and Rope Team Day is always in person.
Do you work with studios near Westport?
No. Out of respect for our neighbors, we don't take clients within 25 miles of Sherpa.
How is this different from the big gym coaching programs?
They mostly sell lead generation and sales scripts. We focus on brand, culture and team, the things that decide whether clients and coaches stay. And your guide runs a studio today.
Next step
Book a 30 minute call.
Tell us a little about your studio. Jean will reply personally within one business day with times that work.